Rise of the Pastes: GSK vs Colgate-Palmolive

This appears on the Complaint Resolution Panels’ Complaint Register:

2011-02-043 and 2011-03-020 21/04/11 Sensodyne Rapid Relief Colgate-Palmolive Pty Ltd GlaxoSmithKline Australia Pty Ltd
Finding: INTERIM determination justified
Sections Found Justified: Code sections 4(1)(b), 4(2)(a), 4(2)(c), 4(4)
Sections Found Not Justified: None
Action: Withdraw advertisement; withdraw representations
2011-02-001 21/04/11 Colgate Sensitive Pro Relief GlaxoSmithKline Colgate Palmolive Pty Ltd
Finding: INTERIM determination justified
Sections Found Justified: Code section 4(2)(g), 4(2)(h)
Sections Found Not Justified: None
Action: Withdraw advertisement; withdraw representations

Who says Big Pharma don’t scrutinize each other?

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