Earlier this week Xibis, owned by Simon Perry of the “Adventures in non-sense” blog released a Browser Plug-in for Chrome that makes reporting pseudo-scientific “therapeutic” products to the UK’s Advertising Standards Authority exceptionally easy.
“All development was done with the support and collaboration of my web software development company Xibis. The team have helped enormously with the technical development and have provided the server infrastructure. Xibis are specialists in building these sorts of web based productivity systems.” writes Simon.
The release was quickly picked up by The Lay Scientist and published by The Guardian: FishBarrel: New browser plugin lets you bust quacks in seconds.
For everyday consumers and the general public, the Therapeutic Goods Administration (TGA) does not require you to list out the particular legislation that an advertisement or website breaches (unless you are involved in the industry) — But, they say it helps.
Simon writes about FishBarrel: “FishBarrel also tracks all text complained about in a central database. When you turn on FishBarrel, any text complained about by other users is automatically highlighted.”
This will of course prevent you from submitting duplicate complaints to the TGA or ACCC – Awesome!
Effective, AND efficient! I love productivity!
Tonight, I mentioned some names over Twitter to see if we here in Australia could get the same thing going, knowing full well this would ultimately render Report a Rort virtually obsolete.
To my surprise, Simon responded within minutes offering to “hook it in” to FishBarrel to complain to the relevant regulatory bodies — making FishBarrel an Internationally Effective tool in combating Pseudo-science medical claims!
At this stage, only Xibis knows when this will happen – but I’m very excited about it!
Update: Simon has noted he is also incorporating American Regulators, the FTC and FDA and may pursue adding compatibility with New Zealand’s regulatory bodies too!