Pulse Pharmacy Replies re: Eken PowerBands

In reply to a recent E-Mail, Pulse Pharmacy (Australia) got back to me the other day with the following:

Hi Bayani

We are very aware of the bad press surrounding the Powerbalance bands and have certainly been monitoring the situation closely. We have a close relationship with Eken powerbands and are aware they have also been monitored closely by the ACCC but have been assured that their product is not breaching any standards. They have also met all TGA requirements.

We appreciate your feedback and we will continue to monitor this category closely.

Pulse Pharmacy, in addition to selling EKEN PowerBands within their stores, sells these Bands via their website. (http://www.pulsepharmacy.com.au/Product/Eken-Powerband-Blue–and–White-Extra-Small.aspx)

The 4 nFIT holograms result in a higher potency product which the wearer can instantly recognise.
•    Strength
•    Balance
•    Flexibility
•    Endurance
Wearers have reported increased core strength, balance, flexibility and endurance. See Testimonials for some great reports!

EKEN’s website (http://www.ekenpowerbands.com.au/specials/) quotes similar “hologram technology” to the recently reprimanded PowerBalance, stating:

nFIT (nano Frequency Infusion Technology) is our proprietary system for programming the EKEN holograms. This method ensures that each hologram receives a highly concentrated dose of the frequencies required to produce the highest quality power band on the market.

Personally, I’m really disappointed in the reply from Pulse Pharmacy; it’s a laissez-faire response to a situation where Pulse Pharmacy should be active in ensuring their products supply their consumers with effective treatments; and as a Senior Buyer – this is where I think their focus should be.

Pulse Pharmacy is seemingly more like a retail outlet with a licence to prescribe evidence-based medicines. I’m not even sure if their spin on “bad press” regarding PowerBalance is out of arrogance or ignorance.

Pulse Pharmacy stated that because they’ve been “assured” Ekan are not breaking ACCC standards, this makes it ethically OK to do so. Pulse Pharmacy noted that Eken met all the TGA requirements, which doesn’t say much at all. Listed Products aren’t required to provide evidence; just state that they have some in their possession.

PowerBalance made the same claim too, until the TGA withdrew representation after investigating due to complaints. (http://www.tgacrp.com.au/index.cfm?pageID=13&special=complaint_single&complaintID=1650)

I guess I’ll have to write up a response. In the mean time, I encourage you to do the same thing too!

Update: In response to a recent comment, I will include this link to another page that describes the EKEN Powerband Scam.

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